Everlane Childrenswear Development
Objective: collaborate with a partner to develop a brand new capsule collection of 4 coordinated products to expand a brand’s current line. Interpret trends to appeal to the brand’s clientele and craft an advertising campaign to introduce the concept to this market.
· Created for: FASM 310 - Private Label Product Development
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Concept Video
Credits
Collaborator: Kay Lyu
Photo/video sources: Everlane, Unsplash, and Google Images