Fashion Scholarship Fund Case Study: Banana Republic

I was recently selected as a Class of 2023 Fashion Scholarship Fund (FSF) Scholar for my submission of the below Marketing Analytics Case Study. I developed a five-year marketing strategy proposal for Banana Republic to introduce new digitally immersive content, an updated rewards program, curated shopping experiences, and more to capture the interest of younger consumers and drive return on investment.

1.png
2.png
3.png
4.png
5.png
6.png
7.png
8.png
9.png
10.png
11.png
12.png
13.png
14.png

Click here to view the entire presentation.